As part of the creation of our radio advert, we decided to go to our local community radio station to ask them for advice on what they believed were to key techniques in making a successful radio advert. For this, we spoke to Martin Brown, the presenter of the Drive Time Show, as well as a member of the marketing team for the company. Here is what he had to say:
What Martin had to say was very beneficial for our production as it gave us the core elements of advertising and how to catch your audience's attention. This has benefited us greatly in our progress through the unit, and we will take this into account when creating our own radio advert for the documentary.
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