Media language
Length- there is no specific length to a radio advert but
the average, especially for a Channel 4 advert, is about 25-35 seconds long,
this means that we have to include a lot of information in a small amount of
time.
Music bed- this is music that does not include any lyrics
and normally is in the background. Normally not copyrighted.
Voice over- a narrator will normally speak to the audience
and state relevant information such as the programmes title, what Channel I
will be on, time and date it will be aired etc.
Heavy persuasive language will be used because it is trying
to influence the audience to do something.
Ideology
The ideology of Channel 4’s radio adverts are the same as
the newspaper adverts, but they obviously are put across in a different way,
this is because radio adverts can only rely on audio to influence an audience
whereas a newspaper advert can rely on visuals.
Institution
Channel 4 tried to launch their own radio station in January
of 2007 called Channel 4 Radio, it tried to incorporate Oneword radio, in which
Channel 4 purchased 51% of their shares in 2005. Oneword radio was a British
commercial digital radio station featuring books, drama, comedy and discussion
but became defunct after Channel 4 withdrew their funding.
The down fall of Channel 4 radio was that it made its
listeners register their email address unlike their competitors like BBC or
Heart, in October 2008 they closed production.
Audience
The target audience for Channel 4 are adults aged between 18
and 30 year old, this can be identified by the types of programmes and
characters that they show in their documentaries. But because we are doing a
Channel 4 style advert we will be looking to aim at a large, mass audience
because Channel 4 is a large commercial company so they will only air
programmes that brings in a large audience.
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