Audience Profile Notes

Audience profile notes

Channel 4’s target audience is young adults aged between 18-30.

Big users of social media, YouTube, internet etc. Spending an average of 90.6 hours per month on their smart phone apps.

66% of them post about something they have seen on TV or a movie.

Only 53% of them enjoy reading

They spend a 1 at the most listening to the radio

They are the mostly likely to stream music with 45%

90.12 million People in the US watch documentaries 29%

Channel 4’ audience is 65% female and 35% male, 50% of its audience is below the age of 30

Unemployment rate- 13%

Full time employment- 43.6%

Married- 44.2%

29% of the audience still live at home

Women spend up to two thirds of their disposable income on fashion and clothes whereas men spend up to a quarter. 84% of them spend less than £10 on music per week

The average household spends a total of £1,217 a year on clothing and footwear, our target audience spends up over this amount.

Most of them spend very limited amounts of time outside doing things

80% of them play computer games, 92% of them watch TV

The top 3 things they borrow money through Student Loans, Credit cards and Personal Loans

32% of them are in debt and are not financially confident